Your Guide to a Successful Comms Strategy in Italy

Each European country is shaped by its unique characteristics and defined by local influencers. Italy is no different. As one of the world’s top ten economic powers, characterised by an eclectic mix of industries, Italy offers a prosperous market to build a business.

If you are launching your brand in Italy, or simply want to get the upper hand on what the future may hold for your business in this country, our Dossier will help you:

  • Keep track of major trends shaping the Italian tech scene.
  • Get to grips with the rich media landscape.
  • Dig deep into mobile phones as a key influencer on the Italian market.
  • Learn about football fandom, curious coffee and food dos and don’ts of one of the best-dressed nations in the world.
 
This Italian dossier is the fourth in a series of in-depth reports on key markets across Europe. Make sure to also download our Netherlands DossierGerman Dossier & UK Dossier.